CATEGORY: Reusable water bottles. A landscape crowded with rugged, sporty, utilitarian looks.
CHALLENGE: Elevate a start-up beyond the shadows of the industry giants.
STRATEGY: Own the outsider status. With humility comes freedom — the freedom to push boundaries, to be radical, and to spotlight true differentiation… all without breaking the budget.
IN THE MAKE’s debut product is a sleek, modern, dare-I-say MOMA-worthy reusable bottle. For the fashion-forward, it’s less gear and more accessory — a staple that pairs as easily with your leggings as with your stilettos. Hydration, elevated.
FROM WORKING OUT TO GOING OUT
BRANDING PACKAGING SITE HOMEPAGE ONLINE CAMPAIGN
BRAND MARK / PRIMARY
INSTAGRAM / LAUNCH POST
PACKAGING
